Business Model Canvas

The business models of our target companies were succinctly presented on a single page, offering us a comprehensive understanding of our client, including their resources, activities, and obligations.

Value Proposition Canvas & User Profile

These tools reveal the product's impact on the user's life, demonstrating how its elements can facilitate specific tasks and provide mechanisms to assist users in overcoming obstacles.

CSD Matrix

This matrix consolidates all the information obtained from the briefing and secondary research, offering a precise definition of the areas we still need to explore.

Importance x Knowledge Matrix

This tool allowed us to highlight key uncertainties and information requiring validation. This tool enabled us to prioritize essential uncertainties and information requiring validation. Serving as the cornerstone for subsequent research, the matrix also guided our next steps, complementing the Benchmarking, Desk Research, and the later development of Proto-persona.